Ladies Wine & Design is a global movement founded by Jessica Walsh that seeks to exalt the work of women in the creative field and make it visible, for the month of women we did the creative direction and production of the campaign “Soy una Lady”
We start by looking for more "ladies" than to identify with our movement. But what are those "ladies" like? The ladies meet to have a good wine and talk about our work, boyfriends, girlfriends, husbands, wives, sons, daughters, fashion, restaurants, politics, new projects, sex and anything we can think of.
Una lady diseña en su casa y en la calle. Una lady lidera y deja liderar. Una lady no pide aumento, lo exige. Una lady toma vino en copa y también en botella. Una lady no dice malas palabras, se las inventa. Una lady no usa ropa provocadora, es provocadora. Una lady no escucha reggaetón, lo perrea.
The Ladies, Wine & Design Bogotá team wanted to celebrate their alliance with Vinos Del Río by launching their first collaborative product, to make a recognition for local women's work.
We developed the campaign concept, as well as the art direction and production of photography, video, and design of the product "A tote bag" full of wine to go out with friends to feel "ladies" we developed a manifesto under construction that will be fed by the girls of the community.
Disciplines: Art direction
C. DIRECTION: Pablo Méndez & Daniela Castiblanco
PRODUCTION: Daniela Alvarado, Laura Cárdenas, Mabel Rivas
DIRECTOR: Santiago Olarte
MAKEUP: Diana Ramos
WRITER: Alejandra Garavito
MUSIC: Lianna Music YEAR: 2019