Campaign / Concept / Art direction

Ladies, Wine & Design is a global movement founded by Jessica Walsh that seeks to exalt the work of women in the creative field and make it visible. 

For the women’s month, we did the creative direction and production of the campaign Soy una Lady. We started by looking for more "ladies" who felt identified with our movement. But what are those "ladies" like? 

The ladies met to have a good wine and talk about our work, boyfriends, girlfriends, husbands, wives, sons, daughters, fashion, restaurants, politics, new projects, sex and anything we could think of.


The Ladies, Wine & Design Bogotá team wanted to celebrate their alliance with Vinos Del Río by launching their first collaborative product to make a recognition of local women's work.

We developed the campaign concept, as well as the art direction and photography and video production. We also designed a tote bag full of wine to go out with friends to feel like "ladies", along with a manifesto that is under construction and will be fed by the girls of the community.


DISCIPLINES: Campaign / Concept / Art direction

C. DIRECTION: Pablo Méndez & Daniela Castiblanco

PRODUCTION: Daniela Alvarado, Laura Cárdenas, Mabel Rivas

DIRECTION: Santiago Olarte

MAKEUP: Diana Ramos

WRITING: Alejandra Garavito

MUSIC: Lianna Music   

YEAR: 2019