Identity design / Visual system / Concept development
Fractal is a brand that seeks to encourage people to be who they want to be. We built a system around the idea of finding ourselves, guided by a coach, who sets up the way, shows us the path, and inspires us to find our best selves.
DISCIPLINES: Identity design / Visual system / Concept development
CREATIVE DIRECTOR: Daniela Castiblanco & Pablo Méndez
DESIGNERS: Pablo Méndez & Daniela Castiblanco
MOTION: Lucía Méndez