Fractal

Identity design / Visual system / Concept development

Fractal is a brand that seeks to encourage people to be who they want to be. We built a system around the idea of finding ourselves, guided by a coach, who sets up the way, shows us the path, and inspires us to find our best selves.

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Fractal-Blue-Puzzle
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Fractal_Sobre

DISCIPLINES: Identity design / Visual system / Concept development

CREATIVE DIRECTOR: Daniela Castiblanco & Pablo Méndez

DESIGNERS: Pablo Méndez & Daniela Castiblanco

MOTION: Lucía Méndez

YEAR: 2021

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› LINA PARY