Brand Identity / Concept development
Brand identity for the platform that wants to unify different kinds of events under one simple idea: All good times must be celebrated and each celebration is unique.
THAT REMAIN FOREVER
The important moments that remain forever in people's memory are one of the things that are worthwhile in life. Such events fill the past with good stories, and the future with hope and emotion.
A series of variants emerge from the main logo, which refers to adaptability, one of the essential characteristics of the project.
The graphic development was based on the construction of a versatile system, which was complemented with different elements such as color and shapes. The main use of the digital channel to connect with its multiple audiences, makes the use of unique and memorable fonts indispensable.
DISCIPLINES: Brand Identity / Concept development
DIRECTION: Daniela Castiblanco
DESIGN & ANIMATION: Pablo Méndez
WRITING: Alejandra Garavito