Identity design / Concept development / Production
FRITO is an organization that has the purpose of developing and producing gastronomic content on the internet that positively affects the way we conceive and consume food, and generates forceful change actions.
For this project, we created the identity and concept to be used by FRITO in different digital platforms, such as social media and their website, for both mobile and desktop versions. This process involved the creation of the custom type logo, the tone of voice, and a graphic system that carries the brand’s beliefs.
DISCIPLINES: Identity design / Concept development / Production
DESIGN DIRECTOR: Daniela Castiblanco
TYPE DESIGN: Pablo Méndez
PROJECT MANAGEMENT: Daniela Alvarado
PHOTOGRAPHY: Alejandro Osses
MOTION: Lucía Méndez