Brand identity / Concept development
Brand identity for the first edition of XYZ, which featured the line-up of the DEKMANTEL festival, one of the most important electronic music festivals of the moment. We complemented it with a proposal of including regional talent, resulting in a cultural exchange.
For the logo construction, we took the three-dimensionality and axis of the activities carried out within the festival as a base, we also developed a system that allowed us to break down those activities and sort them like so: (X) Events, (Y) Workshops, and (Z) Culture.
DISCIPLINES: Branding Identity
DIRECTION: Pablo Méndez & Daniela Castiblanco
DESIGN: Daniela Castiblanco
STRATEGY: Alejandra Garavito
TYPE DESIGN: Pablo Méndez
WRITING: Alejandra Garavito