Brand identity / Concept / Packaging design
Brand identity and concept for AMMATERRE, a vegan beauty brand created by ex Miss Universe Stefanía Fernández, whose products are made of the amazing Marula's oil.
BY MOTHER NATURE
Ammaterre Organic Beauty was conceived to help all humans to find a way, their way!
With the promise to make it easy, we created an appealing canvas with an amazing texture in lines, which was illustrated inspired by Africa.
The communication insight is all about calling the consumers' attention, talking to them with an easy language, reminding them that they are beautiful and awesome.
DISCIPLINES: Brand identity / Concept / Packaging design
C. DIRECTION: Pablo Méndez & Daniela Castiblanco
DESIGN: Daniela Castiblanco
ILLUSTRATION: Angélica Delvalle
WRITING: Alejandra Garavito