EL IRISH PUB

Brand identity / Type design/ illustration

 

 


Brand identity and custom typeface designed for the logotype and communications of The Irish Pub and its brand Pola del Pub. 

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THE IRISH PUB 

We worked on a custom typeface for the logotype and communications of El Irish Pub and its brand Pola del Pub. It is inspired by the Gaelic and Celtic calligraphic letterforms and one of its main features is its low contrast that shows a contemporary and modern look and gives personality to the whole typeface. It has a unique black weight style and also has an extensive character set that supports a variety of languages including ligatures, symbols, and open type features. 


The main inspiration was the pub’s elements, activities, and how people live in it. It is an intersection between the traditional story of El Irish Pub, which they have been building for nineteen years, and the birth of its fresh and new beer brand Pola Del Pub.


IRISH-branding_illustration-1

DISCIPLINES: Brand identity / Type design/ illustration

DESIGN DIRECTION AND ILLUSTRATION: Pablo Méndez

DESIGN: Daniela Castiblanco / TYPE DESIGN: Sumotype & Gracias Co

PROJECT MANAGEMENT: Daniela Alvarado / WRITING: Alejandra Garavito Cruz - Estudio de Redacción

YEAR: 2021