Brand identity / Concept development
Brand identity for the first edition of XYZ featured the line-up of the DEKMANTEL festival, one of the most important electronic music festivals of the moment, complemented by a proposal for regional talent, resulting in a cultural exchange.
For the logo construction, we take the three-dimensionality and axes of the activities carried out within the festival as a base, we developed a system that allowed us to break down the activities and classify them in the axis (X) events (Y) Workshops and (Z) Culture.
Disciplines: Branding Identity
DIRECTION: Pablo Méndez & Daniela Castiblanco
DESIGN: Daniela Castiblanco
STRATEGY: Alejandra Garavito
TYPE: Pablo Méndez
WRITER: Alejandra Garavito