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AMMATERRE Organic Beauty was conceived to help all humans to find a way! their Way!
with the promise to make it easy, a beautiful canvas with an amazing texture illustrated and inspired by Africa in lines.
The communication insight is about calling attention talking directly to the customer, with an easy language, and telling them that they are awesome and beautiful.
We come from the heart of nature.We protect people's lives, creating products that take care of them naturally. We protect the life of animals, creating products not tested on them. We protect the life of plants, taking the best of nature in a sustainable way. We promote a healthy lifestyle. We work with a social sense. We cultivate self-esteem. We promote equality, respecting differences.
Disciplines: Branding Identity
C. DIRECTION: Pablo Méndez & Daniela Castiblanco
DESIGN: Daniela Castiblanco
ILLUSTRATOR: Angélica Delvalle
WRITER: Alejandra Garavito