Brand identity / Concept / Packaging design
AMMATERRE Organic Beauty was conceived to help all humans to find a way! their Way!
with the promise to make it easy, a beautiful canvas with an amazing texture illustrated and inspired by Africa in lines.
The communication insight is about calling attention talking directly to the customer, with an easy language, and telling them that they are awesome and beautiful.
Disciplines: Branding Identity
C. DIRECTION: Pablo Méndez & Daniela Castiblanco
DESIGN: Daniela Castiblanco
ILLUSTRATOR: Angélica Delvalle
WRITER: Alejandra Garavito