EL IRISH PUB

Brand identity / Type design/ illustration

 

 

Brand identity and Custom typeface designed for the logotype and communications of The Irish Pub and Pola del Pub brand.

THE IRISH PUB 

We worked on a Custom typeface designed for the logotype and communications of the "The Irish Pub" and "Pola del Pub" brands. Is inspired by the Gaelic and Celtic calligraphic letterforms, one of the main features is its low contrast which shows a contemporary modern look and personality to the whole typeface, it has a unique black weight style and also has an extensive character set that supports a variety of languages including ligatures, symbols, and open type features.

The main inspiration was The pub's elements, activities and how the people live in it. It is an intersection between the story behind "El IRISH PUB" that had been wait for 19 years to give birth a fresh new beer brand "POLA DEL PUB" .


IRISH-branding_illustration-1

Disciplines: Brand identity / Type design/ illustration

DESIGN DIRECTOR AND ILLUSTRATION: Pablo Méndez

DESIGNERS: Daniela Castiblanco / TYPEDESIGN: SUMOTYPE & GRACIAS CO

PROJECT MANAGER: Daniela Alvarado / WRITER: Alejandra Garavito Cruz ESTUDIO DE REDACCIÓN

YEAR: 2021

CONTACT  (+51) 300 3184016 - info@somosgracias.com - Bogotá, COL