EL IRISH PUB
Brand identity / Type design/ illustration
THE IRISH PUB
We worked on a Custom typeface designed for the logotype and communications of the "The Irish Pub" and "Pola del Pub" brands. Is inspired by the Gaelic and Celtic calligraphic letterforms, one of the main features is its low contrast which shows a contemporary modern look and personality to the whole typeface, it has a unique black weight style and also has an extensive character set that supports a variety of languages including ligatures, symbols, and open type features.
The main inspiration was The pub's elements, activities and how the people live in it. It is an intersection between the story behind "El IRISH PUB" that had been wait for 19 years to give birth a fresh new beer brand "POLA DEL PUB" .
Disciplines: Brand identity / Type design/ illustration
DESIGN DIRECTOR AND ILLUSTRATION: Pablo Méndez
DESIGNERS: Daniela Castiblanco / TYPEDESIGN: SUMOTYPE & GRACIAS CO
PROJECT MANAGER: Daniela Alvarado / WRITER: Alejandra Garavito Cruz ESTUDIO DE REDACCIÓN
CONTACT (+51) 300 3184016 - email@example.com - Bogotá, COL