Art direction / Concept development / Production
Insight: Mario Hernández is a sophisticated brand with impeccable design in its products. In this photographic campaign, the intention was to seek a union between sophistication and artisan work. In this collection called "Azulejo", we wanted to create scenarios that exalted the beauty of the product.
We built "altars" structures where the focus was on bags.
We highlight the combination of textures and choose colors to bring each bag to light. The textures of the handmade tiles reflect the work of the craftsman, combined with the manual making of each bag that makes it unique.
Disciplines: Art direction / Concept development / Production
ART DIRECTION: Daniela Castiblanco - Daniela Alvarado
PHOTOGRAPHY: Diego Silva
CONTACT (+51) 300 3184016 - firstname.lastname@example.org - Bogotá, COL