Mario Hernández

Art direction / Concept development / Production

Art direction, and production for Mario Hernández, an important fashion brand in Colombia. MH has been recognized for the quality of its products.

AZULEJO

Insight: Mario Hernández is a sophisticated brand with impeccable design in its products. In this photographic campaign, the intention was to seek a union between sophistication and artisan work. In this collection called "Azulejo", we wanted to create scenarios that exalted the beauty of the product.

We built "altars" structures where the focus was on bags.

We highlight the combination of textures and choose colors to bring each bag to light. The textures of the handmade tiles reflect the work of the craftsman, combined with the manual making of each bag that makes it unique.

art_direction_mariohernandez_info

Disciplines: Art direction / Concept development / Production

ART DIRECTION: Daniela Castiblanco - Daniela Alvarado

PHOTOGRAPHY: Diego Silva

YEAR: 2020

CONTACT  (+51) 300 3184016 - info@somosgracias.com - Bogotá, COL