Germán Morales

Brand Identity / Concept development / Illustration 

Re-brand for the company GERMÁN MORALES. Hotel operator with more than 50 years of existence. Its footprint in the construction of the hotel industry inspires. Its discipline and conscious construction of all processes guides the spirit of a brand that, although has a great journey and experience facing the current era with cunning and freshness.


The construction of the identity was based on the geometric shapes. This scheme fits together like a perfect puzzle that allows to show the structured thinking behind each action of the company. The color balance of the two faces of Germán Morales, the past that speaks with authority but with an eye on the bright future.

The illustrations were made to complete all the axioms. Including the animals that Germán Morales helps to preserve as a sustainability company.


Disciplines: Brand Identity / Concept development / Illustration 

DIRECTION: Pablo Méndez

CREATIVE DIRECTOR: Daniela Castiblanco


ILLUSTRATION: Leopoldo Garavito

WRITER: Alejandra Garavito

YEAR: 2018

CONTACT  (+51) 300 3184016 - - Bogotá, COL