Identity design / Concept development / Production
Insight: FRITO is an organization with the purpose of developing and producing gastronomic content on the internet that positively affects and generates forceful change actions.
For this project, we created the identity and concept for Frito to use in different digital platforms such as social media and their web page for both mobile and desktop versions. This process involved the creation of the custom type logo, the tone of voice and a graphic system that carries the brand beliefs.
Disciplines: Identity design / Concept development / Production
DESIGN DIRECTOR: Daniela Castiblanco
TYPE DESIGN: Pablo Méndez
PROJECT MANAGER: Daniela Alvarado
PHOTOGRAPHY: Alejandro Osses
MOTION: Lucía Méndez
CONTACT (+51) 300 3184016 - email@example.com - Bogotá, COL