Espacio xyz

Brand identity / Concept development

Brand identity for the first edition of XYZ featured the line-up of the DEKMANTEL festival, one of the most important electronic music festivals of the moment, complemented by a proposal for regional talent, resulting in a cultural exchange.


For the logo construction, we take the three-dimensionality and axes of the activities carried out within the festival as a base, we developed a system that allowed us to break down the activities and classify them in the axis (X) events (Y) Workshops and (Z) Culture.


Disciplines: Branding Identity

DIRECTION: Pablo Méndez & Daniela Castiblanco

DESIGN: Daniela Castiblanco

STRATEGY: Alejandra Garavito

TYPE: Pablo Méndez

WRITER: Alejandra Garavito

YEAR: 2018

CONTACT  (+51) 300 3184016 - - Bogotá, COL